Krispy Kreme isn’t so Generous Anymore
A few months ago I took the family to Krispy Kreme, they had never had hot donuts right off the conveyor. And if you haven’t had them hot off the conveyor, you have no idea as to the phenomenon that is Krispy Kreme.
KK’s from gas stations, grocery stores, or those fundraiser boxes are usually not much better than your average donut. You can’t begin to compare them with donuts hot in the store.
So we got to Krispy Kreme late in the evening, I was really hoping the Hot Now sign would be on, but it wasn’t. We went in the store, though, and soon the sign came on! They were just firing everything up.
I asked, “Do you still hand out donuts hot off the line?” I meant it as a rhetorical question. I was stunned to hear the negative reply. Evidently they quit doing it as long ago as early last year.
Why in the world would a company take such a famous gesture of goodwill (and brilliant business move) and give themselves a black eye by canceling it?
5 Responses
March 25th, 2008 at 9:05 pm
Amazing what you find while searching for different people on google… I did a search for Todd Neuschwander, which eventually led my to the AHQ website, which then led me here! Like I said, Amazing. Of course I suppose I could have just asked you (or someone else) if you had a blog, but where’s the fun in that?
Never had a Krispy Kreme hot off the line, but I’m guessing it’s great. Not sure why they would stop doing that, seems a shame to cancel something like that.
March 25th, 2008 at 11:48 pm
Remember the guy who burned himself when the McDonald’s hot coffee spilled on him? That happened because he bit into a hot KK donut and burned his mouth so badly he dropped the donut into his coffee and….
Well, now you know why KK quit the Hot-Off-The-Conveyor thing.
(Except you don’t, because I made it up.)
March 26th, 2008 at 1:55 am
The truth be told, I have been with Tom at a KK when the HOT NOW sign was on and Tom just flipped out and started eating all the donuts in sight! Word spread to other franchise owners of KK’s and thats why Tom was denied a “free” sample :)
March 26th, 2008 at 9:01 am
Chuckle. BMS did a KK fundraiser recently, resulting in a recent breakfast with donuts on the table, which got Paul to reminiscing about when Tom ate one in a single bite and videotaped it, which made the teenage boys want to do the same, and their mean mother wouldn’t let them.
March 30th, 2008 at 12:50 am
That’s too bad, because it’s kind of fun!